In my seemingly never-ending search for a definition for creativity this week I have found myself mired in the muck of Implicit Theories. I am at that point where I have not yet been able to verbalize exactly what it means to me but I am certain that if I saw something I could point at it and say, “that is creativity in action!” In fact, just this week I have found myself admiring several things that I normally would likely take for granted.
1. The Mushroom statue inside The Mellow Mushroom, on Peace St, welcoming people to the restaurant.
2. The varied methods used before each commercial break on Hell’s Kitchen to show off their symbol.
3. The titles of certain “news” stories on The Daily Show and Colbert Report this week.
a. The Daily Show – The Pittsburgh irates (about the G-20 riots)
b. The Daily Show – Moral Kombat (about a conservative group’s “Values Voter Summit”)
c. The Colbert Report – The Atone Phone, Admitter Twitter, and Remorse Morse (in honor of Yom Kippur, allowing all of Stephen Colbert’s Jewish friends to apologize for wronging him throughout the year.)
One thing that I have found myself agreeing with from other theories, particularly Rogers, is that most things that I would identify as creative are not completely “NEW.” By this I simply mean that the pun of most jokes play off of something that I already have to be familiar with. For example, a Swine flu joke (it’s okay I already had it so I can make these jokes now…)
Q. What is the difference between the Swine Flu and the Bird Flu?
A. For Swine flu you need Oinkment, and for Bird Flu you seek Tweetment.
Admittedly this is not the funniest joke in the world, but without the familiarity with both the American pronunciation of these two animal noises and the words Ointment and Treatment, this joke would completely bomb. So, while the joke may be new there are several concepts at work which when combined, provide humor to the situation.
If I were to try to explain my understanding of creativity it would come out something like this:
Creativity is the intentional combination of the familiar into something unfamiliar yet recognizable.